PROBLEM

Your brand is your biggest asset for enduring growth. Lack of a clear brand identity, relevance and poor brand message articulation prevents growth.

SOLUTIONS

• Brand identity and architecture development

• Brand refresh, rebrand or repositioning

• Brand message/communication development

CASE STUDY

PROBLEM

Going after everybody will get you nobody. Your limited resources should be spent on your most valuable customers. Finding them is hard, but bringing them to life is even harder.

SOLUTIONS

• Fusion of behavioral, transactional and/or digital data with survey data

• Attitudinal, needs or occasion-based

• Unique interactive, co-creative segment activation and internal socialization process

CASE STUDY

PROBLEM

Market is flooded with a myriad of products. Target customers have too many choices. Risks associated with innovation and new product intros are too high.

SOLUTIONS

• Mitigate risk with iterative co-creation hackathons and ideations

• Develop and configure winning new products with predictive models

• Optimize messaging, pricing and portfolio mix for successful introductions

CASE STUDY

PROBLEM

The world is full of too much BS research. We want to cut the BS with fewer but smarter research projects that make a real difference for your bottom line.

SOLUTIONS

• Custom category/competitive audits

• Attitudes & Usage, shopper insights, Decision DNA, and others

• Customer/Franchise/Fanbase behavior modelling with advanced analytics

CASE STUDY

PROBLEM

Today’s consumers are empowered and expect to participate with brands authentically. Traditional methods are no longer sufficient for engaging and co-learning with consumers on their own terms.

SOLUTIONS

• Short, Long and Longitudinal Insights Labs

• Turnkey Insights Labs to provide value to you and your internal stakeholders immediately

• Unprecedented ROI and research cost savings

CASE STUDY

PROBLEM

Business is complex and moves fast. Collecting data to answer a single research question does not work. You need to hack entire business problems with data and a group of cross-functional geniuses. On the spot.

SOLUTIONS

• Power ideation for entire business strategy and not just one specific issue

• Leverage collective expertise and brilliance of a group of hackers solving your problem

• Generate large number of solution possibilities to most complex problems

CASE STUDY

PROBLEM

Did you know focus groups are 50 years old? Today you have to engage consumers on their own terms in their own space, respecting their complex, multifaceted busy lives.

SOLUTIONS

• Use smart technology to reach and engage consumers flexibly, authentically, meaningfully

• Digital journals, shop-alongs, dine-alongs, and host of other creative qualitative methods

• Curated mix of qualitative methods that bring you very close to your customers

CASE STUDY

PROBLEM

With a million touch points, identifying all different paths to conversion and optimizing the most profitable ones feels like an impossible challenge. And your data science engineers don’t speak marketing.

SOLUTIONS

• Overlay qualitative, quantitative and data science techniques to create a full map of how consumers buy/interact with a brand

• Use behavioral data and analytics to identify and rank order the most important paths

• Identify missing or suboptimal steps that could optimize conversion in UX or Cx

CASE STUDY

PROBLEM

What shoppers do and what they recall they do are two very different things. Your decisions based on survey data-only could be partially off.

SOLUTIONS

• Use validated 1st party behaviorally generated data to understand what consumers do online

• Overlay behavioral data with survey data from the same cohort

• Data science discovery and visualization tools to identify otherwise impossible deep insights

CASE STUDY

PROBLEM

Descriptive analytics are for 1990s. A fully loaded quantitative arsenal must contain advanced statistical methods and techniques for most powerful understanding of the truth and reliable business decisions and impact.

SOLUTIONS

• Segmentation

• Conjoint Analysis

• Discrete Choice

• MaxDiff

• Price Optimization

• TURF Analysis

• Cluster Analysis

• Driver Analysis

• Factor Analysis

• Predictive Models