Mastering The Tactical Art of UX Research For Strategic Business Impact
Episode 9 – November 21, 2023

Discover the secrets to driving real impact with UX Research in our latest episode of “All About Impact.” Join host Susan Petoyan, Imagine If’s CEO, and Lola Groppi, Senior UX Researcher at VMware, as they discuss a myriad of tactics for creating impactful UX research teams and experiences like an octopus!

Take note of all the smart, practical tactics, steps, tips and tricks covered here. Discover how to integrate and aligning your UX researcher ambitions with that of your internal stakeholders – be it design, product, or product marketing. Learn how to not only be relevant, but directly influential and supportive of all parts of the organization – how to master the art of being a therapist, flight attendant and researcher all in one!

Ready to be an “Impact Champion” yourself?

Click the link above to listen to this thought-provoking full episode now!

Reserve Your Exclusive Copy of “The Impact Champion Tool Kit” – series of frameworks and strategies for engineering powerful impact with your research and insights projects.​