Wisdom, Courage, & Politics In Driving Impact With Research
Episode 6 – August 19, 2023

Discover what it takes to define and drive impact with research, especially in complex categories and creative businesses such as the film and entertainment, in our latest episode of “All About Impact.”

Join host Susan Petoyan, Imagine If’s CEO, and Naveena Samuel, Vice President, Creative Strategy & Research at Sony Pictures Entertainment, as they engage in an insights-packed discussion on the wisdom and courage it takes to drive impact. Add in a little dose of discussion about corporate politics and research impact too!

Learn how to mix your research expertise and stakeholder navigation skills to intelligently and effectively deliver the market truth that moves the needle in creative categories.

Ready to be an “Impact Champion” yourself?

Click the link above to listen to this thought-provoking full episode now!

Reserve Your Exclusive Copy of “The Impact Champion Tool Kit” – series of frameworks and strategies for engineering powerful impact with your research and insights projects.​