Achieving Strategic Impact With UX Research
Episode 5 – August 12, 2023

Discover what strategies and tactics drive strategic action and impact with UX research. All that goes into orchestrating and conducting UX research that has real, lasting, strategic impact on business bottom line, experiences built by companies and their customers, in our latest episode of “All About Impact.”

Join host Susan Petoyan, Imagine If’s CEO, and Marine Palamutyan, Manager of UX Research for the Core Application Experiences and Product Led Growth at DocuSign, as they get to the core of an insightful discussion on the impact of understanding customer needs to make smarter business decisions.

Learn how to connect stakeholders and customers across various areas to effectively build trust and support for impactful research and compelling stories.

Ready to be an “Impact Champion” yourself?

Click the link above to listen to this thought-provoking full episode now!

Reserve Your Exclusive Copy of “The Impact Champion Tool Kit” – series of frameworks and strategies for engineering powerful impact with your research and insights projects.​