Measuring Impact For Data & Insights
Episode 14 – September 27, 2024

With incredible tech advancements and constant change, the explosion of data has dramatically changed business decision making. Yet, all brands and organizations aspire to while data-centricity, creating a real, lasting impact with research data has become more complicated in many ways.

In this episode of All About Impact, host Susan Petoyan, CEO of Imagine If, hosted LeTisha Shaw, Head of E-commerce at UserTesting to discussdata-inspired strategies that propel brands forward. With over 15 years of experience, including at well-known brands like Disney and Evernote, LeTisha shares invaluable insights in both the technical challenges of collecting and analyzing data at scale, as well as the organizational dynamics of stakeholder buy-in and socialization.

From practical tips for stakeholder buy-in, enhancing team skills, and proving ROI, Susan and LeTisha explore the struggles in engineering impact, demonstrating value or measuring ultimate ROI. This episode is packed with insights and advice gleaned from many successes and failures in different industries and types of organizations – all for your learning!

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