ALL ABOUT IMPACT
The Right Equation For Impact With Research & Insights
Episode 13 – September 12, 2024
With rapid technological advancements and constant change, it’s no surprise that topics like GenAI and synthetic data dominate discussions in the research and insights industry. Yet, while these trends are urgent, the deeper conversation about making a real, lasting impact with research remains an aspiration for many.
In this episode of All About Impact, host Susan Petoyan, CEO of Imagine If, sits down with Febronia Ruocco, a multilingual strategic insights and analytics executive, with over 20 years of experience across some of the world’s biggest and best CPG brands. Together, they break down the often-elusive formula for creating measurable, lasting change through research and insights.
From improving the consumer experience to shaping marketing strategies and fostering a data-driven decision-making culture, Susan and Febronia explore the core elements that drive true impact. They also tackle the critical challenges of navigating organizational politics, building trust, and developing the soft skills that empower insights leaders to be agents of change. Febronia’s unique perspective as an Executive Coach adds an invaluable layer to this conversation.
Ready to become an “Impact Champion”?
Tune in now and learn how market research can elevate your startup to new heights!