Shaping Culture Of Marketing Culture: With Research & Insights
Episode 10 – July 25, 2024

Discover the secrets to driving real impact with data, research and insights for brands, organizations, consumers and the broader world, in our latest episode of “All About Impact.” Join host Susan Petoyan, Imagine If’s CEO, and Sandy Barger, Partner & CMO, at Chief Outsiders, a dynamic and innovative marketing executive with over 30 years of experience in developing go-to-market and brand strategies in industries such as media, entertainment, technology and consumer products. Susan and Sandy were former Disney colleagues, where Sandy held the role of Vice President of Global Marketing, and led marketing efforts across multiple business units, regions and platforms. Susan, VP of Insights & Strategy was her internal research partner.

Take note of all the strategic, practical tactics, steps, tips and tricks for driving impact discussed in this episode. Discover how research and insights shape corporate culture and drive business success, which is no small task. Learn how leadership’s empathy for customers is critical to making decisions grounded in customer needs rather than just vanity metrics.

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