by admin | Aug 15, 2019 | Uncategorized
No matter what you’re selling, your success depends a great deal on the quality of your market research. Knowing your customers is the first step before contemplating a new business, product, or service, creating a business plan or running an advertising...
by admin | Jul 24, 2019 | Uncategorized
Mastering the Humanistic Research Triangle: Part Three Agencies sometimes think that those on the client-side have it so much easier. No unrelenting demands or pressure for positive results and a clear view of the end goal, right? Not necessarily. The truth is...
by admin | Jul 15, 2019 | Uncategorized
We keep hearing about how we’re living in the age of Big Data. While it’s certainly true that we can now access more data than ever, this comes with some challenges. Many companies are now suffering from data overload. They have more data than they know...
by admin | Jun 3, 2019 | Uncategorized
Mastering the Humanistic Research Triangle: Part Two At times, it may seem as if there’s little connection between the stakeholders in the Research Triangle. An idea we introduced in our last post, the Triangle is comprised of the research partner (Agency), the...
by admin | May 9, 2019 | Uncategorized
Humanism is defined as a way of life centered on human interests or values that stresses an individual’s dignity and worth. It’s an approach that is becoming increasingly important in business—from marketing and technology to design and beyond. Humanism applies...
by admin | Feb 23, 2019 | Uncategorized
Imagine If is an organization that focuses on strategy research that leads to the transformation of companies and organizations of any size. This mainly includes projects that entail introducing new business models, creating new products or segmenting the target...
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