Failing at Impact with Research & Insights: Why Does Research NOT Work Sometimes?
Episode 1 – July 5, 2023

In this captivating episode of “All About Impact,” join Dan Casey, Vice President of Consumer Insights & Strategy at Universal Studios Home Entertainment, and our host, Susan, CEO of Imagine If, as they delve deep into the realm of research and its occasional failures in creating impact.

Brace yourself as they honestly and openly tackle the seldom-discussed “other side” of our work and explore the root causes behind research projects falling short of their desired impact.

Discover the crucial role played by the initial stages of a project and how a lack of precision in objectives can be a recipe for missed opportunities. Learn from these leaders’ experience as they shed light on the importance of going beyond mere curiosity, building consensus, and fostering stakeholder accountability to drive meaningful outcomes. These valuable insights into impact-championing skills will help you bridge the gap between data and real business decisions – every time.

Ready to be an “Impact Champion” yourself? Click above to listen to this thought-provoking full episode now!

Reserve Your Exclusive Copy of “The Impact Champion Tool Kit” – series of frameworks and strategies for engineering powerful impact with your research and insights projects.​