While most research firms prefer to peel the onion, Imagine If takes a better tack. We peacefully open each petal of the lotus, achieving deeper and more meaningful truths about your consumer. With our mix of traditional and non-traditional, qualitative and quantitative methodologies, and social analytics tools, we let our imagination — and your results — blossom to their fullest potential.
Once study results are published, we’ll gather key stakeholders from various backgrounds — including consumers — for this unique, lively, interactive session. As a group, we’ll imagine ways your results can come alive and turn into specific action and implementation opportunities.
Get a holistic analysis of and at-a-glance infographic view of the entire purchase path from pre-awareness to repeat usage, including “critical junctures” where consumer choice explodes, information vehicles and influencers enter and exit the decision process, and how consumers leave or return to the product as it comes to market.
Empower yourself with intelligent predictive models, big and small, and data-driven interactive simulation tools that allow you to look at different scenarios for pricing, product build, product mix, and more without having to research each sub-optimal scenario on an ad-hoc basis.
Unleash the power of the trusted few, or the value of many, with this supercharged and super-efficient community. Your hand-picked community members will help unearth deep insights about your (or your competitor’s) brand, via secure online dialog – and some offline engagements - with your most (or least) avid consumers. You’ll feel you’re avoiding the cost of running multiple projects!