HOW ARE WE DIFFERENT?

In a world filled with multiple vendors and DIY software, Imagine If stands apart.

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Imagine If’s Research Services

While many research firms prefer to peel the onion, Imagine If takes a less tearful approach. We peacefully open each petal of the lotus, achieving deeper and more meaningful truths about your consumer. With our mix of traditional and non-traditional, qualitative and quantitative methodologies, and social analytics tools, we let our imagination — and your results — blossom to their fullest potential.

QUALITATIVE TECHNIQUES

With 4,000+ hours of focus groups under our belts, we’re very well-versed in traditional qualitative methods — in-person or online focus groups, IDIs, UX/UI sessions and more. But our unique, non-traditional qualitative techniques allow you to stop peeling the onion, and start opening a blossom of fresh insights — powerful new findings that lead to a profound understanding of your customers.

CONSUMER CO-CREATION SERIES & HACKATHONS

RICH COMMUNITY-BASED METHODOLOGIES

IN-CONTEXT OBSERVATIONAL RESEARCH

MOBILE ETHNOGRAPHY

DEPRIVATION MARATHONS

IDEATION LAB SESSIONS

SHOP-ALONGS, DINE-ALONGS, & MORE

P/C, SO, & BFF DYADS

PATH-TO-PURCHASE JOURNALING

DIGITAL SCRAPBOOKS

RESPONDENT-GENERATED CREATIVE

QUANTITATIVE INSTRUMENTS

In addition to our suite of traditional quant methods — online panel surveys, intercepts, and more — we deliver strategic value to every client with a unique arsenal of powerful quantitative methodologies. We take advantage of technology, advanced analytics, and the magic of models, utilizing...

FRESH SAMPLES, GLOBALLY

MOBILE SMART-SURVEYS

DISCRETE & CONJOINT CHOICE MODELING

IMAGINE IF SCENARIO SIMULATION TOOLS

OPTIMIZATIONS
INCLUDING PROFIT, PRICING, PRODUCT CONFIGURATION, PORTFOLIO, MENU, & MORE

DATA APPEND & DATA MINING

PLUS A FULL SUITE OF ADVANCED ANALYTICAL TOOLS
INCLUDING DRIVER ANALYSIS, FACTOR ANALYSIS, REGRESSIONS, MAXDIFF, TURF, VAN WESTENDORP, & MORE

SOCIAL TOOLS

Imagine If employs a distinct approach to social analytics. We embrace social on its own, and also meld this data with other rich sources. With a myriad of analytics tools at our fingertips, we’ll guide your journey via three simple guardrails: human analysis, relevant storytelling, and the knowledge of how companies actually make decisions. Yes, you can expect traditional social metrics like VOC and sentiment, but we’ll also deliver value with layered social research such as...

Influencer Segmentation

Social & Primary Data Bridging

Dedicated Social Communities

SPECIFIC RESEARCH SERVICES

IMAGINATION SESSIONS

Once study results are published, we’ll gather key stakeholders from various backgrounds — including consumers — for this unique, lively, interactive session. As a group, we’ll imagine ways your results can come alive and turn into specific action and implementation opportunities.

DECISION TREES

Get a holistic analysis of and at-a-glance infographic view of the entire purchase path from pre-awareness to repeat usage, including “critical junctures” where consumer choice explodes, information vehicles and influencers enter and exit the decision process, and how consumers leave or return to the product as it comes to market.

IMAGINE IF SCENARIO SIMULATION

Empower yourself with intelligent predictive models, big and small, and data-driven interactive simulation tools that allow you to look at different scenarios for pricing, product build, product mix, and more without having to research each sub-optimal scenario on an ad-hoc basis.

SHORT-TERM POWER COMMUNITY

Unleash the power of the trusted few, or the value of many, with this supercharged and super-efficient community. Your hand-picked community members will help unearth deep insights about your (or your competitor’s) brand, via secure online dialog – and some offline engagements - with your most (or least) avid consumers. You’ll feel you’re avoiding the cost of running multiple projects!

Stop peeling the onion. Contact Us Together, we can open the layers of the lotus, revealing your unique consumer truth.